I really enjoyed the Motion Design unit & feel as though I have learnt a lot of new techniques & skills of how to work with both type & motion.
Visual Communication & Typography
Type Hierarchy
The first project for this unit was the Type Hierarchy project in which we had to design a series of A5 flyers for a concert at the Barbican Hall, called ‘British Roots’. This project seemed tedious at first – having to work with such strict & challenging constraints, but looking back, I realise it was actually a really insightful task. The constraints allowed me to challenge myself as designer in ways I normally wouldn’t & I have realised how making even the smallest adjustments can have a huge impact on the overall design of a piece. At the start of this project, I had no experience working with Adobe Illustrator, & although this was challenging at first, I am now familiar with the software. I feel as though I have learnt a lot from this project, both technically & from a design point of view. My favourite of the flyers would be the one with the bold, fragmented title as I believe it is the strongest visually & has the most unique & unconventional layout.
Type & Image
I enjoyed working on the Type & Image project as we got to design the front cover of a vinyl album & this is something that really interests me. I didn’t find this project particularly challenging but being able to achieve a strong visual outcome relied heavily on the layout & design of the piece, as well as being able to consider the relationship between the typographic elements, & their relationship to the image. This process involved a lot of trial & error to see what worked well & had the best results. I really like my final outcomes I created for this project & feel as though the way I combined the type & image created depth & structure.
Motion Typography
End Credits
The end credit project was really interesting as it was first time I have properly worked with animating type. I found that creating a typographic storyboard before I began animating was useful as I could establish the overall look & layout of the piece with stills which made the editing process much easier. Storyboarding also helped me to get a rough idea of the timings & pace of the piece - which was really important to the overall outcome. This is definitely something I will try to use more in the future as I think it was really beneficial to my final outcome. I think my final sequence works well as an end credit sequence as it successfully shows all the required information. I also think it’s effective because it has a strong visual aesthetic which is continuous throughout & makes the piece feel consistent & balanced.
Title Sequence
The final project for this unit was to create a title sequence for a film. I chose to create a title sequence for the film ‘Eraserhead’ by David Lynch as I am fond of Lynch’s work & think the storyline & overall aesthetic & concept of the film would be interesting to incorporate into my sequence. As Eraserhead is an experimental horror film, I wanted to emphasise this idea by combining various techniques to make the piece seem chaotic. To do this, I experimented with kinetic type to see what looks were effective but could also portray the credit information with legibility. I think the fast pace & quick cuts throughout the piece, paired with chaotic music choice have helped me to achieve this & I feel as though my final sequence compliments the original film well. I enjoyed the freedom that came with this project as it had very few limitations & we were able to communicate our ideas in any way we chose.
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