For this branding project, we had to create the key brand deliverables for an imaginary new TV channel. We had multiple themes and names to choose from but had to create the brand from scratch.
Brief:
Channel outline:
Name: One
Brand values: Loud, Alternative, Energetic
Channel description: One is an alternative TV channel presenting punk / experimental music. It features live performances, documentaries, music-related films, band interviews and has a few daytime hours dedicated to showing music videos (hits, new releases, best of..., etc) The channel has a strong visual aesthetic and identity which corresponds to the genre and content that is broadcasted.
Target audience: One is aimed at young adults and people who are interested in punk / alternative scene and subculture
Brand reel:
Full branding summative presentation:
Key Brand Deliverables:
Initial logo design:
3D logo design:
Digital on-screen graphic / watermark:
Short logo animation:
Additional logo element:
Master logo animation / ident
Menu:
Bumper 1:
Bumper 2:
Bumper 3:
Promo end board 1:
Promo end board 2:
Caption:
Opmerkingen